Massimo Group (NASDAQ: MAMO) will introduce its second-generation MVR HVAC Pro Series at the 2026 PGA Show, scheduled for January 20–23, 2026, at the Orange County Convention Center in Orlando, Florida. The series includes two models: the MVR HVAC Pro for golf course and neighborhood electric vehicle applications, and the MVR HVAC Cargo Max Pro for grounds maintenance and commercial fleet use. Both feature fully enclosed, climate-controlled cabins designed for all-weather operation.
The updated platform reflects Massimo's continued investment in higher-value electric mobility solutions and incorporates software-driven controls and artificial intelligence initiatives. According to management, the vehicles have already generated early interest from dealers, golf courses, resorts, and commercial operators. This interest aligns with increasing demand for enclosed, climate-controlled electric vehicles that address operational limitations of traditional open-air carts, such as exposure to weather and temperature extremes.
Massimo Group, headquartered in Garland, Texas, manufactures and distributes powersports and electric vehicles, including UTVs, ATVs, e-bikes, and electric utility vehicles known for performance, reliability, and value. The company's latest news and updates are available in its newsroom at https://nnw.fm/MAMO. The full press release announcing the PGA Show debut can be viewed at https://nnw.fm/Zb4Ql.
The announcement underscores a strategic shift toward more sophisticated electric mobility products that cater to professional and commercial needs. By focusing on enclosed, climate-controlled designs, Massimo aims to capture market segments where weather resilience and operator comfort are critical, such as in golf course management, resort transportation, and commercial fleet operations. The integration of software and AI further positions these vehicles as part of the broader trend toward smart, connected equipment in industrial and recreational sectors.
The 2026 PGA Show provides a key platform for showcasing these innovations to industry stakeholders, including dealers and operators seeking to modernize their fleets. As demand grows for electric vehicles that offer both environmental benefits and enhanced functionality, Massimo's Pro Series represents a targeted response to market needs, potentially expanding the company's reach beyond traditional powersports into commercial electric mobility.
For Texas, this development highlights how local manufacturers are evolving to meet changing market demands with technologically advanced products. Massimo's focus on commercial-grade electric vehicles with climate control and AI capabilities demonstrates how Texas companies are positioning themselves at the forefront of the electric mobility transition, creating products that address practical operational challenges while supporting broader environmental goals. The company's strategic pivot toward higher-value commercial applications could signal new growth opportunities within the state's manufacturing sector, particularly as industries seek more resilient and efficient transportation solutions.
