Massimo Group Appoints Ron Luttrell as Vice President of Dealer Development Ahead of 2026 Vehicle Launches

Massimo Group has appointed Ron Luttrell as Vice President of Dealer Development, bringing more than 20 years of experience in dealer network expansion and performance programs to the Texas-based company. Luttrell previously held leadership positions at Brammo, Zero Motorcycles, Triumph Motorcycles America, and Royal Enfield, where he developed expertise in transforming early-stage original equipment manufacturers into scalable dealer-driven organizations.

The appointment comes as Massimo Group prepares for significant product launches in 2026, including the MVR Series of premium lithium-electric vehicles and the Sentinel Series of high-performance gas-powered utility terrain vehicles. Luttrell will oversee dealer expansion, onboarding, and performance management programs critical to the company's growth strategy. His background in building dealer networks for emerging vehicle manufacturers positions him to develop the infrastructure needed to support Massimo's expanding product portfolio.

Massimo Group manufactures and distributes powersports and electric vehicles from its Garland, Texas headquarters. The company's product line includes utility terrain vehicles, all-terrain vehicles, electric bicycles, and electric utility vehicles recognized for their performance, reliability, and value proposition in the market. The latest news and updates relating to MAMO are available in the company's newsroom at https://ibn.fm/MAMO.

The strategic hiring reflects Massimo's commitment to building a robust dealer network capable of supporting the company's transition into new vehicle categories. Luttrell's experience with both electric and conventional powertrain vehicles across multiple manufacturers provides him with unique insights into dealer development strategies that can accommodate diverse product lines. This expertise will be particularly valuable as Massimo introduces both electric and gas-powered vehicles simultaneously in 2026.

Industry observers note that successful dealer network development is crucial for vehicle manufacturers seeking to scale operations and achieve market penetration. Luttrell's track record of building dealer organizations from early stages to mature networks suggests Massimo is positioning itself for accelerated growth. The company's decision to invest in dealer development leadership ahead of major product launches indicates a strategic approach to market expansion rather than reactive growth.

The full press release detailing Luttrell's appointment and qualifications can be viewed at https://ibn.fm/70afS. This executive appointment represents a significant step in Massimo Group's preparation for its 2026 vehicle launches and broader market expansion ambitions in the competitive powersports and electric vehicle sectors.